Small dogs of dow strategy

every year invest $1K in small dogs of dow & forget about it:
Small dogs of dow - 12.8% vs, SPY returned 6.2% during same period!

small dog of dow		Starting price	Today price	return
cvx	1996	14.8	120	711%
cvx	1997	19.17	120	526%
mo	1998	4.44	36.41	720%
mo	1999	5.35	36.41	581%
mo	2000	2.5	36.41	1356%
mo	2001	5.01	36.41	627%
ek	2002	50	0.1	-100%
jpm	2003	18.8	53.6	185%
t	2004	15.53	35.23	127%
t	2005	16.08	35.23	119%
gm	2006	0		-100%
pfe	2007	19.33	30.5	58%
c	2008	272.62	50.76	-81%
bac	2009	14.05	14.52	3%
t	2010	22.86	35.23	54%
t	2011	25.02	35.23	41%
t	2012	27.27	35.23	29%
t	2013	33.49	35.23	5%
			xirr	12.79%