Options Strategies:

Strategy	When	If stock rises	If it falls
Sell Put (Naked)	Expecting price to rise Accumulate at lower price	Option expires worthless	You’ll be assigned stock
Sell Covered Call	After run up expecting stock to fall	Your stock will be sold	Options expire
Sell Naked Call	After run up expecting stock to fall	You’ll have “pure” loss = current price – strike price

Summary: After run ups, use sell call strategues; for accumulating use puts